Is Retargeting Right for You?
I have to admit, I have recently become fascinated by the opportunities retargeting represents. If you're not familiar with it, retargeting is the process by which an advertiser can make your display...
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Facebook Fans Your Best Salespeople
If you regularly check the tech blogosphere, then you'll notice that there has been an increased focus on the value of Facebook Fans to businesses. The catalyst to much of this discussion is a report...
View ArticleQ1 2010 Class 8 Truck Market: Tepid Improvement
This post symbolizes the equivalent of the proverbial 'grasping at straws'. Much like the overall economy, it is still difficult to see any major improvements in the commercial vehicle market. Q1 2010...
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In the Ram Zone
Usually you hear of athletes being in the zone and they say phrases like, "the goal looked like an ocean," and "the game seemed to slow down." Well, ever since breaking away from Dodge and becoming...
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Hybrid Technology: The Rodney Dangerfield of Trucking
At the American Truck Dealers Conference (ATD) there is revelry, exhibiting and palm pushing in an exhaustive 4-day event that covers all things a truck dealer could possibly be concerned with. This...
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Ford Continues to Connect
If you're like me, you're probably wondering why Ford has come out with a new product in the Medium Duty Commercial Vehicle Market segment this fiscal year, when industry sales are expected to be...
View ArticleB2B Email Marketing is Here to Stay
Everywhere you look, you'll find blogs and articles buzzing about the topic of Social Media. Meanwhile the topic of "email" is getting pushed into the digital marketing archives. Yet, many of my...
View ArticleEngine Wars: Exhaust Gas Recirculation v. Selective Catalytic Reduction
Everyone in the Commercial Vehicle Market is well aware of the 2010 emissions regulations that will take effect January 1, 2010. Thanks to one brave company we have a battle over which technology will...
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“Independents Day” is Coming for the Automotive Aftermarket Industry
Listen-up independent repair facilities! Pontiac, Saturn, Hummer and Oldsmobile brands alone represent 15.2 million vehicles on America's roads today. Combined with the closing of many OEM locations...
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Advertising at 60 Miles Per Hour
It is almost as if a page has been taken off of the NASCAR sheet metal, stretched out and applied to the side of a van trailer via heat gun appliqué - literally. In recent months, it seems as though...
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It's Not the Size of the Engine but the Load on the Road
Typically, I'm pretty good at predicting trends in the commercial vehicle market. This particular occasion, though, I was stumped with a capital "S." I thought that with the glut of engine and...
View Article4 Easy Social Media Tactics for Commercial Truck Organizations
Everywhere I turn, I'm seeing businesses getting into the Social Media "Matrix." The Commercial Vehicle Market as a business-to-business (B2B) industry has its own set of challenges when it comes to...
View ArticleThe Adventures of Super Mario in the Commercial Vehicle Market - Part 2
A few days ago in my last blog post, I started a game of Commercial Vehicle Market Super Mario Brothers – an analysis of near-term sales trends within the context of Super Mario. I looked at the number...
View ArticleThe Adventures of Super Mario in the Commercial Vehicle Market - Part 1
Impending emissions standards increases usually signal the flood of pre-orders for trucks. Yet, it is August and there still is no indication that there will be any pull-ahead sales. This got me to...
View ArticleThe U. S. Commercial Vehicle Market Crystal Ball
I can almost see the headlines on CNBC or Fox Business noting that occult store stock has surged, due to the preponderant purchase of soothsayer assistance items. Magic 8 balls will reach the spire of...
View ArticleDigital Video: Television's Friend or Foe?
Digital video is, to put it mildly, a very hot topic in the online and mobile advertising industry. Recently, moves by digital video companies have placed them in direct competition with television....
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The Three Benefits of Digital Video and TV
Everyone wants to figure out what effect the digital landscape is going to have on the mammoth $70B television advertising spend that occurs yearly. Already, we've seen display advertising video ad...
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Facebook Weighs the Annoyance Threshold of Mobile Ads
Everyone's favorite social network, Facebook, is looking to diversify revenue streams. As Facebook has been more recently known to do, they're trying to be prudent around their strategy by assessing...
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OMMA Metrics Research and Data
Last week, I attended Online Marketing and Media Association's (OMMA) two-day Metrics &Research and Data events. The conversations around data and metrics were extremely high level, which is...
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The Electric Vehicle Story Continues
According to my friends at Auto Week (@AutoweekUSA on Twitter), Honda is working with Google, the City of Torrance, CA and Stanford University to conduct tests on a fleet of Honda Fit EVs. In what is...
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